Summary : This article will try to explain the use of Authority in your sales page, one of the lost nuggets of marketing wisdom; or marketing psychology if you will. Authority differentiates you from all the others in your corner of the crowded market place. With authority, you tower above the others.
People like to listen to people – rather than think for themselves. If this person they are listening to exudes a sense of authority, they feel better. Most people automatically listen to someone with power and charisma and seemingly knowledge of the subject without much deliberation. Continue reading