Category Archives: Marketing Online

Cadbury ad for Kabali

Marketing Lessons from Kabali The Superstar

India has been undergoing a major Kabali assault since a week before the release date of Kabali ( Superstar Rajinikanth’s latest movie). The marketers seem to have done all the right things to get the movie publicized. All the proper boxes have been checked; the ‘i’s dotted and t’s crossed.  If the public engagement is any indication, this movie will have a great opening collection run at the box office.
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Building an Email List for #GreaterProfits

Building a Colossal Email List for Beginner Marketers

Getting started with Email List Building

Email Marketing still remains one of the most cost-effective ways of growing your business. This is because in spite of all other means of communication and various channels now available, most of us are still using emails – and they are the cheapest to send out and consume. And as long as our emails escape the spam filter, these are being read.

But before you have a successful email marketing campaign, you need to build an email list. A targeted, laser focused list is truly worth its weight in gold. So how do we go about building an email list?  Listed below are a few of the options available to a start up marketer…
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How to use Authority to sell More

Summary : This article will try to explain the use of Authority in your sales page,  one of the lost nuggets of marketing wisdom; or marketing psychology if you will. Authority differentiates you from all the others in your corner of the crowded market place. With authority, you tower above the others.

People like to listen to people – rather than think for themselves. If this person they are listening to exudes a sense of authority, they feel better. Most people automatically listen to someone with power and charisma and seemingly knowledge of the subject without much deliberation. Continue reading

12 Tips on Using QR codes In Your Marketing

QR codes are meant to avoid the need for typing in your web address into a smart phone (which usually carry a very small keyboard). Over the past few years, we have seen marketers adopt QR codes in a big way. Here are some ideas to keep in mind when using QR codes in your business.

This is a QR code pointing to the Noble RiverMarketing Services page.

Click to view how we can help your QR needs

  1. Use QR codes with smartphone users in mind.
  2. Display them where people walk by, or where they sit for a while, but dont have access to a computer.
  3. Lead them to landing pages, not your regular web site home page. Smartphone users dont want to go hunting for a special link on your website.
  4. Explain the advantage to the user in scanning your QR code right now. Are you offering them 15% off ?
  5. Do not replace web address with QR codes. Web addresses are for users sitting at a computer screen. They may not have a smartphone. They cannot use a smartphone to browse to your landing page if they are at a computer.
  6. Use web addresses in email. QR codes are useless.
  7. Keep it black or two toned. Multi color QR codes may throw some scanners off.
  8. Please provide instructions on how to use QR codes. For example, instruct your users to “Scan this code using your Google App”.
  9. You can also provide links to your favorite QR code readers.
  10. You can offer a link to a page that explains”What is a QR code?”
  11. Be creative with your QR code. A friend of mine has created a card that is the same shape as a QR code. The entire back side of his card displays his QR code!
  12. QR codes do not need to always point to your web address. Here is one pointing to our phone number. ( If you read it with a good app, it will directly initiate a call to our number.)

Important Note :

The Google Search App on my iphone4 could not read this QR code. My QRS+ scanner app did read this and immediately called the number.

Some QRCode readers :

BeeTagg ( if you are reading this on your smartphone, get it here. )

Free QR code generator qrcode.Kaywa.com

OmniQRcode.com : This site has QR codes that can redirect users appropriately to the right app for their device.

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And one more thing before you go! Take a look at this article on mashable regarding people who never read this article.

And for those who don’t listen to me, you end up here in stupid QR code museum!

This post by Deep Janardhanan, CMO at Noble River Marketing.

25 Rules for Using Images on the Web

 Investing in an image might be good for your marketing.

An image is worth a thousand words.

This sure is a cliche, but has been true for thousands of years! Even today, a picture trumps text on your page by a huge margin. A glance at the above image is enough to understand what the artist wants to convey. So, it may be worth your effort investing in the services of a good graphic artist.

Here are a few rules of thumb that you may follow while using images on your web page.

1) Pictures of people always have better results than other images.
2) Pictures of smiling people perform better.
3) Pictures of your target demographic doing something healthy and fun may pull better.
4) All else being the same, pictures of pretty people(men/women/cute kids) are the best performing ones.
5) If you are using pretty people in the picture, they should be shown using your product or enjoying the benefits of using your product.
6) If your product is being shown in the picture, but its not being used, then make sure the people in the picture are looking at your product.
7) Preferably they should be wearing something in colors that match your theme colors or logo colors.
8) The background may be muted bringing attention to the person in the forefront.
9) It may be a good idea to keep the background relatively clutter-free too.
10) Your image should be placed above the fold, where the user can see it without scrolling.
11) If you are placing the image on the left hand side of the page, your product should appear on the right hand side bottom corner; or vice versa. This helps the viewers gaze to fall on your product as a natural extension of where he is going to look next.

 If you are using a video instead of an image,
12) Make sure the video snap shot that appears makes sense and is engaging  enough to make the user want to click to view it.
13) If  you are using a youTube plugin, normally the snapshot is taken from the middle, but you can set it to something else too.
14) You can use some scripting to display an image from anywhere in the video, then play the video in place when the user clicks on the image.
15)If you are hosting the video on a third party site, please load an in-place image initially so that there is no ugly empty space on the page. The video can be loaded hidden and displayed when fully loaded. Talk to your software guy about how to do this.

Tags:
16) Do not forget your tags. Use AlT tags for images and videos.
17) If you are using a video hosting service such as youtube, they allow multiple tags with your images.
18) Mention your product, then your company name if it makes sense.
19) Please do not use other people’s images without permission or at least attributing to the creator.  If you can provide a link to the creators site from your footer, that would be even better.
20) If the owner of the images asks you to bring it down, you have no option but to take it off right away.

Other tips:
21) If you are a solo-preneur or a mom and pop shop, put your picture on the front page.
22) If you are a local shop, it may help having your entire family’s picture on your web site.
23) Try to reduce your images to the smallest possible size without losing clarity to avoid long loading times.
24) Use sprites if you can; again check with your Software Guy.
25) Carry a camera with you, and snap anything that looks pleasing. You never know when the next big blog idea may show up and you can snap a picture go with it.

Do you have any words of wisdom regarding the use of images? Have you run any tests that disprove any of the rules above? Let me know … 

  * Image courtesy of Treehugger blog.