All posts by Jinal Chheda

Cadbury ad for Kabali

Marketing Lessons from Kabali The Superstar

India has been undergoing a major Kabali assault since a week before the release date of Kabali ( Superstar Rajinikanth’s latest movie). The marketers seem to have done all the right things to get the movie publicized. All the proper boxes have been checked; the ‘i’s dotted and t’s crossed.  If the public engagement is any indication, this movie will have a great opening collection run at the box office.
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