12 Things to Do On Christmas Day for #GreaterProfits

Greater-Profits.com Christmas Day
Hello Dear Entrepreneur,

First of all, let me wish you a Very Merry Christmas.

May you enjoy the day with gratitude for all the good things in your life – especially, family and friends who have stood by you, and loved you when things may not have been going so well!

I hope you are all enjoying this fabulous day – and spending time with your families.

At the same time, there are a few things I have learnt from the masters and practiced over the past few years – and I wish to share with you. Imbibing some of these ideas are bound to make you more successful and less stressed-out about your daily business life.

Forgive: Today is the day you forgive yourselves for your mistakes of the past year. This is very important for you to move on without any self-doubt of guilt. Learn from your mistakes; but don’t let them weigh you down.

Forget: any embarassing moments or episodes that may have happened in your business or personal life. These things happen – and there isn’t much you can do about them. Laugh at yourselves and move on.

Hug: Hug your family and spend quality time with them. Take them out for a dinner and a movie.

Read: Read some poetry that you enjoy. What you are doing is to let your mind soak in something other than business worries. A different part of your brain is now active compared to the worry zone in your brain.

Solve: Solve a puzzle in the newspaper or online. Again, a different part of your brain becomes active and you will soon be feeling the tingling feeling of freshness come all over you.

Eat: Eat with friends and family. Your emotional brain needs the feeling of peace that comes from sharing a meal with loved ones. Eat your fill.  But not more. After all Christmas day is special. Enjoy the meal and be grateful once more for the sumptuous meal.

Drink: Ok, you know what to do with this one. 🙂

Sleep: Take a nap. Surprise your brain with some quiet time.

Write Your Goals: This is also the time for you to set goals for the next year. Goals have actual milestones – something you will achieve by a set date. Its a “what” and “a by when”. How is to be answered later, not just now.

It’s also important to write your goal down. When you write it down, its not a whim any more. It is something solid and it exists as an entity. Its now part of this world – and you have to seriously work towards making it come true.

Share: Its not just necessary – but also a good feeling to be charitable. Share what you have in abundance with others who have less. What goes around does always come around. That is an universal law.

Pray: If you are the church going type, then set some time aside for that; if you are not, just find time to kneel and be humble and grateful!

Reward: While buying gifts for others, do not forget to buy something for yourselves. You must reward yourselves for all the hard work this year. And resolve to work harder the coming year…

How do you like this article? Please let me know in the comments below.
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About the Author:

Deep Janardhanan is the Founder and Principal Consultant at XMPLAR Consulting Group (www.xmplar.co), a small consultancy firm focussed on providing Marketing & Software solutions based in Mumbai, India.

XMPLAR has been developing Business Software, Marketing Campaigns as well as executing other value added projects for his clients since 2009. XMPLAR also provides full scale Content Marketing Services to its clients; among other Business Growth Services.

25 Reasons Why Content Marketing Is Good For Greater Profits

Content Marketing For Greater Profits

Content Marketing For Greater Profits

Content Marketing has become one of the most important ways to find business online. There are a lot of benefits from a properly done Content Marketing Campaign. There are also multiple ways, benefits and channels of running a Content Marketing Campaign. If you are still among those that are still unsure of whether to start content marketing, read on. Here we list out a few of the benefits of content marketing…

Definition


Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving a specific customer action. – Content Marketing Institute


Benefits Of Content Marketing


  • Brand Awareness: You get your name out on the Net by providing good content.
  • Free stuff is liked by people, hence they read and download your material. The more they download, the more their hunger for more material.
  • Content in the form of e-books get shared by readers over email or other means.
  • You get brand ambassadors/evangelists for your brand through content marketing.
  • You can establish yourselves as a thought leader.
  • You establish trust in yourselves and your product.
  • Brand Promotion: Your brand name gets promoted wherever your content is present.
  • Brand Visibility: Your content does the job a billboard does in the offline world.
  • Presell your audience: You can pre-sell your audience with your content. When they encounter your products, they are already convinced about the quality you provide.
  • You can establish proof of domain expertise via your content
  • You become a Social Authority which leads to far greater sales ( and far Greater Profits).
  • You can establish a relationship with your market.
  • You can create more engagement with your market.
  • You can target your customer with the right content for his stage of awareness.
  • You can create customized content to meet the needs of your niche market.
  • You can engage with customers at their choice of devices with content marketing.
  • You can create inbound traffic to your website.
  • You can generate more leads for your business.
  • Since Content Marketing sends out your name into the world, it brings in unexpected customers too, often from outside your target market.
  • You can increase sales by narrowly targeting focused markets with your content.
  • Your website can rank higher on the SERPs due to high amount of incoming links from your syndicated content.
  • You can provide advance notice of future products or services via your content.
  • You can charge more in comparison to your competition as your Social Authority improves.
  • You can create mutually complimentary relationships with other businesses.
  • Your content can also interest investors in your business.
  • By testing your content closely, you can make changes quickly and learn more about your customers needs.
  • In some cases, content marketing raises employee morale – as they blog and their name is attached to the content. These employees then forward the piece to their friends and your business gets more awareness.
  • Content Marketing can be used a tool for customer experience improvement.
  • Content Marketing can also be an educational tool.
  • Content Marketing can be repurposed and reused.
  • Content marketing is much cheaper than other forms of Traditional Marketing.

 

These were just some of the major benefits of using a content marketing approach to growing your business. Once you start doing it the right way, it becomes easier as it goes along. And the benefits do become evident very quickly in terms of more leads, more conversions and #GreaterProfits .
How do you like this article? Please let me know in the comments below.
Kindly share this article too.

About the Author:
Deep Janardhanan is the Founder and Principal Consultant at XMPLAR Consulting Group (www.xmplar.co), a small consultancy firm focussed on providing Marketing & Software solutions based in Mumbai, India.
Deep has been creating content for his own companies and clients since 2009. XMPLAR provides full scale Content Marketing Services to its clients; among other Marketing Services.

15 Small Business Tips To Beat the Big Store Competition

Small Business Mom & Pop Stores are being increasingly pushed out by the big box stores. There is stiff  competition for the same customers – and more often than not, it’s the small business that loses out. After putting up a fight, many such small businesses eventually shut shop – unable to fight the big store. But small businesses can and should fight back and reclaim their business. Given below are 15 tips that small businesses can use to fight back. 

 

Small_Business_Can_Beat_Big

How Small Business can Beat Big

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How to increase sales by upto 800% – with a Contiguous Branding Experience.

In the first article on branding, we talked about why its necessary for an entrepreneur to think of branding even before his very first sale.

We talked about branding being important for the business to not to confuse the customer and to make sure that you are not having to create trust anew every single time. Once the customer has bought from you, and the experience has been good, the trust is already created. The business now only has to maintain and carry forward that trust and use it to sell more easily – and here is where the brand contiguity comes in.

A consistent user experience  needs to be created within the same session or across multiple interactions and across multiple properties – digital and offline with the company. Continue reading

How to use Authority to sell More

Summary : This article will try to explain the use of Authority in your sales page,  one of the lost nuggets of marketing wisdom; or marketing psychology if you will. Authority differentiates you from all the others in your corner of the crowded market place. With authority, you tower above the others.

People like to listen to people – rather than think for themselves. If this person they are listening to exudes a sense of authority, they feel better. Most people automatically listen to someone with power and charisma and seemingly knowledge of the subject without much deliberation. Continue reading