Importance of Consistency in Marketing

Here comes a question often asked. How often should I blog? How often should I tweet? How often should I post on Facebook?

Now the most often often answer to this is : daily. They say you should blog on a daily basis. You should tweet 2 or 3 times a day. You should engage your customers on Facebook regularly.

But anyone trying to grow a small business knows this is extremely difficult if not impossible! What with a thousand different things that need your attention you are often working way into the evening just to get to everything that needs doing.

So how do you blog everyday? How do you tweet 3 times a day? How do you engage customers regularly?

There are two possible ways you could tackle this requirement.
1) Use appropriate “set it and forget it” tools.
2) Engage your customers regularly but on a lesser frequency.

This article is about convenience and consistency. Far more important than blogging on a daily basis is that you need to be consistent. You need to set an expectation with your customers; then meet that.

Whether you find the time to blog once a day or once a week, or even once a month, you need let your subscribers know it; then stick to it. This way your customers feel comfortable with you. And as anyone in business knows, making your customer comfortable with you is half the sale.

Its ok for you to blog/tweet/post between your regular events, but these should be mentioned as such.

But what happens with most businesses starting out in social media marketing is completely different. They start out strong by posting almost daily for a few days or weeks. By then the novelty wears off; and the frequency of posting suffers.

The customer is left wondering; and then frustrated. He goes elsewhere to whoever makes him feel comfortable; even if it is someone who posts less frequently.

And that is why it is better for you to do it consistently; even if you do it less.

Happy Marketing,
Towards Greater Profits Everyday,
DJ
NobleRiver Marketing

PS.
If you are looking to get started with Social Media marketing but dont know where to start, get in touch with us. We have just what you need.Call us for a free consultation right now.

Starting a new Niche Business

One of my clients is in talks with another business to buy a niche operation. He is very optimistic about this niche which is completely new for his business. So, as advisors (aren’t we marketers always playing advisors?) it is our job to do some deep digging and either encourage him or caution him with solid numbers. Hence this post.

If you are planning on starting your business, or entering a new niche, there is some basic homework that you need to do to ensure that the market will yield the appropriate returns to justify your investment.

There are 4 basic things you need to look at.
1) Demand
2) Profitability
3) Competition
4) Traffic

All these can easily be ascertained by spending some quality time with your favorite keyword tool.

Demand: By analysing search traffic in different creative ways, you can ascertain if there are customers in your niche, thereby confirming demand for your product.

Profitability is a little bit more tricky since it depends on your ability to source low and sell high. You also need to see if there are enough other products in the market that may be comparative. Also, you need to make sure that the market is needy and that they are willing to pay for your product.
Caution: I know of enough software startups that went nowhere because developers are accustomed to opensource.

Competition: Every keyword tool worth the name will provide you withe enough information regarding your competition. Basically what you need to do is to study what they do correctly and then replicate it properly.

Traffic : More appropriately, repeat traffic. Please ascertain that there is a possibility of repeat traffic in the new niche. For example, lets consider “sewer cleaning”. People may search for it once to get someone to fix a broken pipe, but it is difficult to get them to subscribe to your newsletter. Without repeat traffic, you are swimming against the tide.

Having generated our reports, it quickly became obvious that our client should focus on a niche that was slightly broader than the one he was considering. You can use these generic tips too when you are ready to start your own business.

Better Customer Service In 10 Easy Steps

If you are like most successful businesspeople, you are obsessed with bettering your customer service. You are finding new ways of improving your customers’ experience every chance you get. You may even be losing sleep worrying about how to go about doing it.

But there are a few simple ways to improve customer experience at your business.

1) Make them feel good at every touch. For example, have a batch of freshly baked cookies at the store. Encourage your customers to take some. Offer to carry items out to the car. Most will say ‘No Thanks!’ but will feel great that you offered. There are many creative ways to do this cost-effectively.
2) Require your employees to smile and talk to every customer. I don’t mean just asking “How’re you doing?”. Train them to strike up a conversation about what brought them to the store. The more involved your employees are, the better your service gets.
3)If you must increase prices, be upfront about it. Most customers will appreciate your honesty.
4) Say “Thank you; we appreciate your business.”
5) Empower your employees to make decisions in favor of the customer. Nobody likes a hassle where a few dollars are concerned. Remember, thats why Walmart is the world’s biggest retailer. Everyone knows its easy to return anything bought at the store. So they buy without fear.
6) Own up to your mistakes. We all make them. Apologize. Ask for a chance to rectify them.
7) Make it up to them for coming back to you; then staying with you.
8 ) Say “Thanks for coming back.” Realize that every time your customer returns to you is another chance you’ve been given to provide excellent customer service.
9) Learn what your customer wants. Ask him!
10) Then provide that, and more!

Bonus Tip:
Set expectations! Let your customer know what to expect and stick to it.

Happy Marketing,

Towards Greater Profits Every Day,

Deep ‘DJ’ Janardhanan
Founder, Noble River Marketing
(804) 277-9517
DJ@nobleriver.com
DJ’s home page: www.nobleriver.com

If you are looking to “Make Raving Fans of Customers” by improving customer service at your business just pick up the phone and holler. Whether you are a brick and mortar establishment or a purely online purveyor of goods, DJ could help you gain market share simply by improving customer service.

Go to our Services page for a full list of Profit Growth Services we offer.

Important:
If you like this post, please let me know by “Liking This on Facebook” or “Sharing on Twitter or Stumbleupon”.

#1 Trait of Successful Sales Letters

You may be familiar with many kinds of sales letters. You may also be writing sales letters in different kinds of media.  Whether you write on paper, stamp it and post it;  write on a web page, compile it and upload it or you write a compelling  email and send it out  via your email service provider; all these letters must have at least one common thing for it to be successful.

The one aspect of every successful sales letter is that it has to get the reader to agree with you!

No matter how powerful your headline, how hard hitting your text and how enticing your P.S., if the reader does not see eye to eye with you on at least part of the letter, its destined for the trash heap, or gets pushed to the history section of a browser or gets packed off to the Deleted Folder.

And guess what? The sooner you get the reader to agree with you, the better. And the more vehement the agreement, the more successful your letter proves to be.

That means, if possible, you need to get the reader to agree with you starting with the first page of the letter. They say that the job of the headline is to hook the reader into reading the next paragraph. How about saying something in the headline that the user agrees to? He/she is guaranteed to read on!

Take the converse of this. Imagine you come up to a page that is offering something that you might possibly buy. But the seller states a point that you know is totally bogus. What happens?

You browse out of there in disgust.

And you go looking for someone who has more sense! That’s what!

So, next time you sit down to write a sales letter, remember this. Start with a paragraph that has your user nodding his head in agreement. Half your battle is won!

Happy Marketing ( and Copywriting)!

To Greater Profits Everyday,
<divDeep 'DJ' Janardhanan
Founder, Noble River Marketing
(804) 277-9517
DJ@nobleriver.com
DJ’s home page: www.nobleriver.com

DJ is an expert copywriter and marketing consultant based in Richmond,VA and helps clients with their marketing/writing needs all over the U.S. If you think you can use some expert help with growing your business, you can reach him at the above email address.