If you are like most successful businesspeople, you are obsessed with bettering your customer service. You are finding new ways of improving your customers’ experience every chance you get. You may even be losing sleep worrying about how to go about doing it.
But there are a few simple ways to improve customer experience at your business.
1) Make them feel good at every touch. For example, have a batch of freshly baked cookies at the store. Encourage your customers to take some. Offer to carry items out to the car. Most will say ‘No Thanks!’ but will feel great that you offered. There are many creative ways to do this cost-effectively.
2) Require your employees to smile and talk to every customer. I don’t mean just asking “How’re you doing?”. Train them to strike up a conversation about what brought them to the store. The more involved your employees are, the better your service gets.
3)If you must increase prices, be upfront about it. Most customers will appreciate your honesty.
4) Say “Thank you; we appreciate your business.”
5) Empower your employees to make decisions in favor of the customer. Nobody likes a hassle where a few dollars are concerned. Remember, thats why Walmart is the world’s biggest retailer. Everyone knows its easy to return anything bought at the store. So they buy without fear.
6) Own up to your mistakes. We all make them. Apologize. Ask for a chance to rectify them.
7) Make it up to them for coming back to you; then staying with you.
8 ) Say “Thanks for coming back.” Realize that every time your customer returns to you is another chance you’ve been given to provide excellent customer service.
9) Learn what your customer wants. Ask him!
10) Then provide that, and more!
Towards Greater Profits Every Day,
If you are looking to “Make Raving Fans of Customers” by improving customer service at your business just pick up the phone and holler. Whether you are a brick and mortar establishment or a purely online purveyor of goods, DJ could help you gain market share simply by improving customer service.
Go to our Services page for a full list of Profit Growth Services we offer.
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You may be familiar with many kinds of sales letters. You may also be writing sales letters in different kinds of media. Whether you write on paper, stamp it and post it; write on a web page, compile it and upload it or you write a compelling email and send it out via your email service provider; all these letters must have at least one common thing for it to be successful.
The one aspect of every successful sales letter is that it has to get the reader to agree with you!
No matter how powerful your headline, how hard hitting your text and how enticing your P.S., if the reader does not see eye to eye with you on at least part of the letter, its destined for the trash heap, or gets pushed to the history section of a browser or gets packed off to the Deleted Folder.
And guess what? The sooner you get the reader to agree with you, the better. And the more vehement the agreement, the more successful your letter proves to be.
That means, if possible, you need to get the reader to agree with you starting with the first page of the letter. They say that the job of the headline is to hook the reader into reading the next paragraph. How about saying something in the headline that the user agrees to? He/she is guaranteed to read on!
Take the converse of this. Imagine you come up to a page that is offering something that you might possibly buy. But the seller states a point that you know is totally bogus. What happens?
You browse out of there in disgust.
And you go looking for someone who has more sense! That’s what!
So, next time you sit down to write a sales letter, remember this. Start with a paragraph that has your user nodding his head in agreement. Half your battle is won!
Happy Marketing ( and Copywriting)!
To Greater Profits Everyday,
<divDeep 'DJ' Janardhanan
Founder, Noble River Marketing
DJ’s home page: www.nobleriver.com
DJ is an expert copywriter and marketing consultant based in Richmond,VA and helps clients with their marketing/writing needs all over the U.S. If you think you can use some expert help with growing your business, you can reach him at the above email address.